Model Profile: JOE SUN

Model identify: JOE SUN (anglicised model of jou sahn 早晨 (that means ‘good morning’ in Cantonese)
Firm: JOE SUN ltd
Web site:

Date of creation: 2019
Nation of origin: Hong Kong SAR
Nation of manufacturing: Guangzhou, China – simply 40minutes from our dwelling in Hong Kong.
Identify of proprietor/founder: Alex Le Jeune

Variety of workers: 1 – Simply me.

Variety of gross sales factors: four
In what number of international locations is the model current: Australia, Switzerland, Hong Kong, Singapore…the record for SS21 is rising!

Personal e-store: sure, launched January 2019
Personal retailer (brick and mortar): not for the time being however I’d like to have my very own house, perhaps once we return dwelling to Australia.

The place to search out the model on-line:

Firm assertion or tag line: Timeless, recycled swimwear designed for an limitless summer season.

What makes the model distinctive / stand out: We solely launch one assortment a yr and each type is designed to combine and match throughout present and former collections. At our core are unisex colors and cuts, with longevity being the last word objective. In spite of everything, sustainability isn’t nearly recycled material.

A quote from a consumer or journalist: My ladies completely thrash their swimsuits…rocks and fences, jettys and bushes – their JOE SUN swimsuits nonetheless look model new after a full summer season! Anna (buyer)

Product classes: clothes/swimwear
What number of items per assortment: we hold it small, normally not more than 10 items
Primary supplies used: Italian made regenerated polyamide by ECONYL®

Your commerce present planning for subsequent season: I’d love to leap on a airplane to Playtime Paris or Tokyo!

Plans for the longer term : After 2020, I’m actually taking issues daily ha! However I’m excited to see the model develop and in shops everywhere in the world.

Identify of the photographer for photographs: Images: Jenna Agius Images
Artwork + design: Model New Now


joe sun kid's swimwear

joe sun children's swimwear

joe sun kid's swimwear

joe sun kid's protective swimwear



With sunkissed reminiscences burnt vividly in her thoughts and a lifelong love of design and journey, Alex had a imaginative and prescient to create easy, comfy and eco pleasant swimwear for the kids of the longer term. An ethically made vary that includes unisex kinds and the very best high quality Italian material.

In 2019, JOE SUN was born. A small, thought of assortment of pores and skin pleasant summer season necessities for play and safety. Timeless, trendless items designed for an limitless summer season.



Our protecting swim assortment is comprised of ECONYL® regenerated polyamide, which is derived from waste resembling carpets, discarded fishing nets, plastic elements and material scraps. Through the use of ECONYL® regenerated fibres, we’re actively serving to to cut back the quantity of plastic within the surroundings. We have now averted the usage of plastic ends on our drawstrings and chosen to not use plastic hygiene liners.

Every assortment options unisex kinds and the perfect high quality material and manufacturing – deliberately created to cut back the quantity of clothes you purchase in your kids. We hope our swimwear is handed between household and pals – summer season fundamentals that assist you to play, defend then go it on.

We’re aware of extra packaging and the impression on our surroundings – our items are packaged in recycled (and recyclable) envelopes and we use compostable courier satchels the place doable.

Our clothes are made by hand in a small Australian owned manufacturing unit in Guangzhou, China. We have now deliberately chosen a manufacturing unit that’s near us right here in Hong Kong, so we may be steadily on the bottom to make sure our excessive requirements are met and that our employees are a part of an surroundings that’s comfortable, secure and honest.


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